Your WHY

You’ve set a goal for the new year – congratulations!

You followed the S.M.A.R.T. template and you’re eager to get started – excellent!

You put your goal in writing – fantastic!

Now, there is one more very important step you need to take. An essential step that is often overlooked, but will make the difference between your success or failure to achieve your goal.

It’s your “WHY”! Your what? No, your “WHY”.

Why with Magnifying GlassSo why is “your WHY” so important?

Here’s what typically happens. Early on, in the first few weeks or months of establishing your new goal, you are very motivated. Your commitment level is off the charts. And you begin to make progress and see some positive results.

Then you get busy with your work and your family. Life happens… A few weeks or months go by. Without even realizing it, you’ve hit a plateau; or worse, a wall. You get a little discouraged but persevere. Results begin to slip. Then you encounter another challenge. Desire may even begin to wane.

What’s going on? Actually, these obstacles & setbacks are normal and should be expected. But they can can be demotivating and downright discouraging. Don’t give in. Resist the temptation to throw in the towel and give up.

Remember how excited you were a few months prior, when you set this goal in motion? Now your progress isn’t so steady and your results are fleeting. Your attitude may need an adjustment and your ego may even be a little bruised. And the dreaded self doubt may be speaking to you.

Ever had one of these talks with yourself?

  • “What were you thinking? You can’t do this!”
  • “What, are you crazy?”
  • “Did you really think you could accomplish this?”
  • “You should’ve just kept on doing what you were doing.”
  • “You were born to be over-weight, just accept it.”
  • “You’ve always had big thighs.”
  • “Go ahead and have that extra piece of cake, you deserve it.”

Sound familiar? Well don’t worry, you’re not alone. This happens to everyone. The pursuit of something new, or the achievement of a goal isn’t easy. But it’s definitely worth the struggle and pain you sometimes have to endure.

Jim Rohn said it best when he said “There are two types of pain you will go through in life, the pain of discipline and the pain of regret. Discipline weighs ounces while regret weighs tons”.

So how do you explain what’s going on? You’ve reached “the messy middle” as Michael Hyatt often refers to it. This is why “your WHY” is so important. You need something to help you through these tough, inevitable times.

Beacon of HopeYour “WHY” becomes your beacon of hope. It inspires you during your journey towards accomplishing your goal(s). And if your “WHY” is strong enough; or even better, if you have a compelling list of “WHY’s”, then you’ve positioned yourself to successfully navigate through the challenging times that await you.

But that doesn’t mean it’s gonna be easy. Think about the last goal you set but failed to achieve. Did you have a strong reason to see it through to completion? One that would help you break through walls (aka, obstacles & setbacks)? My guess is no, but that’s okay.

This is a great opportunity to learn from your failure and learn about yourself. Think about it – what could you have done differently? What would’ve helped you overcome the many challenges you faced? What prevented you from succeeding? What got in the way?

If you figure this out, you can tackle just about anything. As long as you know “WHY”.

There’s a great example about the power of your “WHY” in Darren Hardy’s best selling book, The Compound Effect. In it, Darren gives an example of putting a 10-inch wide, 30-foot plank on the ground, and walking across it for $20. Easy, right? Now put that same plank between two, 100-story buildings. Would you do it for the same $20? Nope. But what if your child was on the other side and that building was on fire? You wouldn’t even think about it. You’d just do it. And the money wouldn’t be a factor.

That is the power of your “WHY”. Get it? Find something compelling enough. Something to motivate you when you don’t feel like doing what you need to do, or committed to doing when you originally set the goal. Your passion has to come from a deeper place.

If you have a strong enough “WHY” you can accomplish just about anything. As long as you’re willing to pay the price. What’s the price? Well first off, you can’t pay for it with cash or credit. It all depends on your goal and usually involves things like effort, commitment, discipline, focus, better choices, new skills, taking action, getting outside of your comfort zone, overcoming adversity, solving problems, and learning from mistakes & failure. And sometimes it’s disguised as hard work.

It’s time for some alone time with pen and paper. Only you can figure out your “WHY”. So set aside at least 20 to 30 minutes without your phone, computer, TV… or any other distractions. You need time to think. If you haven’t done this in a while, it may be uncomfortable at first. That’s okay. Stick with it and develop the discipline. You’ll need it for your next goal.

In the next post we’ll talk about a powerful technique called “tracking”. For now, go offline and figure out why you want to accomplish your new goal. You’ll discover a powerful force within yourself when you unplug and go analog (pen & paper). And be sure to keep the discussion going by leaving a comment when you get back online.

Here’s to you and your “WHY” in the New Year!!!

Does Goal Setting Work?

The timing for this post couldn’t be better. Especially as it relates to your weight loss and fitness plans; but equally as important based on the time of year. December is a very motivating time to plan out the things you want to accomplish in the coming year.

But please don’t misinterpret this and equate goal setting with New Year’s resolutions. New Year’s resolutions in my opinion are a waste of time. Unless you commit to them and follow the steps outlined below, your resolution is only a poor, delusional attempt that will quietly fade away, lacking any results or achievement.

Without ongoing focus and accountability, it’s like placing your faith in Santa Claus or the Easter Bunny.

So let’s assume that we all know the obvious answer to the question, “Does goal setting work?”. And that you already know what goal setting is and why you should set goals; so we can dig right into how to set them.

Achieving a goal not only makes you feel great, the sense of accomplishment motivates you to set more challenging ones in the future.

How To Set Goals

Let’s face it, there’s a wealth of information on goal setting. My goal here is to share some basic strategies that I’ve learned and have used successfully to help you get the most out of your setting & achieving initiatives.

I hope to be able to influence your thinking because setting goals and effectively achieving them is an essential fundamental skill that you must master if you’re going to take control of your life, including your health & wellness. And isn’t this what Thin2Win is all about?

You’ve probably heard of and perhaps even tried the widely publicized S.M.A.R.T. methodology for goal setting, which helps you establish concrete and achievable goals. SMART is an acronym for Specific, Measurable, Attainable, Relevant, and Time-bound.

If you’re new to goal setting, the SMART template is a good place to start. So let’s take a closer look:

Specific – Your goal should include detail, but it should also be clear and easy to understand.

Measurable – How will you track your progress and know when you’ve reached your goal? Include some tangible ways to keep score.

Attainable – Make sure it’s realistic (and believable to you). Your goal should take you out of your comfort zone, but not be too extreme. I’ve heard it said that your goals should scare and excite you at the same time.

Relevant – Make it important to you and where you’re heading.

Time-bound – You need a deadline. Determine realistically when you want to complete this because without a finish line, your goal is more like a wish or a dream. So bookend it with a time frame and create a sense of urgency to help you to get it done.

Other Goal Setting Basics:

  1. First off, you have to determine what you want to accomplish. This is so essential but can sometimes be one of the most difficult elements. Put another way, without a target or destination, you have no idea where you are going. So figure it out up front.
  2. They must be in writing. Until you put your goals in writing, they’re only dreams or fantasies. There’s an amazing, magical force that occurs when you put your goals on paper and develop plans for their accomplishment.
  3. They must be positive. Your brain is like a super computer. It will process exactly what you program it with, positive or negative. You’ve heard sayings like “thoughts are things”, “you are what you think about”, “the power of positive thinking”, “the magic of thinking big”… Well it’s true. What you think about on the inside manifests itself on the outside.
  4. You should only set a few major annual goals, and no more. Why? It’s gonna take effort and focus, and you can’t humanly focus on too many things. It’s like the old proverb about the person who chases 2 rabbits and catches neither. Keep it manageable with 3 major goals.
  5. You should think about your goals daily, review them regularly, and track your progress. Hey, you’re human so you will find yourself drifting off-course at times. It’s okay. But remember, you can’t measure what you can’t see. So establish times to review your goals, and then re-calibrate when necessary.
  6. You should chunk your bigger goals down into smaller, mini-goals. This helps to make them less daunting in the beginning and allows you to prioritize your next step.
  7. You need a strong WHY. Or better yet, a lot of WHY’s. Forget about willpower. That only takes you so far. Motivation is easy in the beginning. Your “WHY-power” will help you stay motivated and focused on what’s important during the inevitable obstacles & setbacks you’ll encounter along the way. This means if you associate more meaning with WHY you want to accomplish your goal, you position yourself to be unstoppable, despite the challenges you’ll face.
  8. Visualize your desired outcome. You need to be able to see it before you can make it happen. And visualization is a powerful technique that can help. It’s like a muscle; the more you use it the stronger it gets. But it’s not a substitute for hard work.

One Final Comment:

Think about your goal as if you are standing at the bottom of a staircase and your goal is sitting at the top. To succeed at accomplishing your goal, you don’t have to figure out every step of the way before you start. All you need to do is figure out the next step, and take it. Then figure out the next step, and take it… all the way up until you reach your goal. It’s mainly about taking action, then assessing, and taking more action. And at some point momentum will kick in and help you break through the finish line. I recently learned this valuable tip from Darren Hardy and think it’s an interesting way to put the process in perspective, which can seem daunting and overwhelming at times. So determine what you want to accomplish, then simply figure out the next step, and take it!

In closing, take some quiet time over the next couple weeks (without your phone, email, TV, or any other distractions), where you can just sit and think. And think about what you want to accomplish in the coming year. Jot it down on paper. Start out simple and just set one major goal for the year, and a couple minor ones. Then go through the process of the SMART template and the other goal setting basics outlined above to allow your goal to take shape. Then don’t worry about how you’re gonna get it all done. Do what Darren said and figure out the next step, and take it!

Here’s to your health, happiness, prosperity, and success in 2015!!!

Hello world! Here comes Thin2Win…

I thought the best place to introduce my new health & wellness blog would be to share my vision through an elevator pitch (a concise 30 to 60 second description), so here goes:

Thin2Win is attacking the obesity epidemic in America, one bite & one step at a time. We’re a do-it-yourself health & wellness “movement” that helps people get lean & stay fit by incorporating proven nutrition & fitness strategies into their lives.

Thin2Win focuses on fundamental philosophies that achieve long-term results. There’s no quick fix, magic formulas or immediate gratification here. Effort and discipline are required.

If you’re ready to make a change and have the desire to embrace a healthy lifestyle that includes eating clean & training mean, then we can help. And we’d love for you to join us!

Our ideal clients are over 40 and serious about getting their health and wellness on track so they can live a long, prosperous, healthy & active lifestyle.

Our goal is to improve at least 1 million lives by 2020. Help spread the word and experience the difference for yourself .

You can subscribe here to be notified when new posts are published, or find us at

Health & wellness.
Thin2Win is attacking the obesity epidemic in America.

I will be posting something new every Tuesday. Thin2Win will curate ideas and synthesize content from multiple sources. Our do-it-yourself, self-serve approach will allow you to integrate our proven concepts into your current daily routines while you create your new healthy lifestyle.

We look forward to providing you with consistent, quality content on relevant topics with one main guiding principle: To help you gain control over your health & wellness by understanding “what to do” and “what not to do”. Then it’s up to you to find your own “WHY” so you can make the right choices, develop the right habits, and make the necessary decisions to build on your successes.

We welcome your thoughts & feedback.  Feel free to join the conversation by leaving a comment.